At freshcoat, we do things a little differently and here's what we've discovered:

We call them the “3 NO’s to know" when it comes to nail care:

  • NO Soaking: Because water-soaked nails make products less effective and can leave your polish open to chipping, shortening the lifespan of your treatment. But the most frightening truth is that traditional pedicures wastefully soak your feet in up to 15 gallons of water and expose you to fungus and bacteria. In an effort to support water conservation a portion of freshcoat's monthly revenue is donated to

  • NO Snipping: Because your cuticles are nature's front line. Snipping a protective barrier, like your cuticles, gives an entrance to potentially harmful infection.

  • NO Sharing: Because wellness and beauty start with good hygiene. We use only recyclable and disposable tools made of biodegradable material - this means single use only.

At freshcoat we produce our own products, infused with our specially formulated sea serum, a carefully curated blend of natural oils and sea and plant extracts found in the pristine landscape of the Hamptons. Our custom polishes are 10-free, gluten-free, cruelty-free, and vegan. They deliver a dramatic finish using these rejuvenating ingredients that help nourish the nails and cuticles. Our highly-pigmented colors result in long-lasting wear.


We are always conscious of our guests, our materials and our environment.


Meet the visionaries behind freshcoat.

Founders, Karoline Menacher and Missy Krantz, are both busy mothers with full-time careers who similarly discovered during their respective experiences, that the majority of nail salons both in and out New York, felt old and tired and seemed to be channeling environments, practices and a mindset stuck firmly in the past.

Karoline, a commercial interiors designer and space planner, has worked at the cutting edge of her industry. With an acute sensitivity to how the utilization of light and space informs mood and experience, she looked to create a salon environment whose integration of beauty and utility could create a sense of relaxation and ease. 

Missy is a speech-language pathologist and founder of New York’s Language Lab, where she has created a fun, safe environment, tailored to address the stress and stigma felt by both the parents and their children who require services. Missy and the staff produce a positive client experience and understand that building confidence is as much a part of the process as providing treatment. 

Both Missy and Karoline bring to freshcoat, an entrepreneurial spirit and firmly held principles that they have successfully brought to their work and which informs the core principle of freshcoat, an understanding that wellness begins with innovation and ends with a positive customer experience.